Prototype Collective is a boutique rental house in Los Angeles, built and run by a working Local 600 cinematographer. The inventory exists because we needed it ourselves, which means everything is maintained to the standard we would expect on our own set, not just checked off a list.
We operate lean by choice. That means faster decisions, direct communication, and no middlemen between you and your gear. Whether you are crewing up for a national commercial or keeping it tight on an indie, we move at production speed.
We know what it is like to be on the other side of the rental call. If we do not carry what you need, we will source it through our network at pro rates — no markup, no runaround.
Focused. Reliable. Built by filmmakers who actually use the gear.